MYOB says embedded AI is lifting productivity in NZ mid-size firms

Summary

MYOB’s latest analysis says New Zealand and Australian mid-size businesses are moving from experimentation to embedded use of AI in core systems. The strongest productivity gains are appearing where these tools are built into ERP and workflow processes. For NZ software and services firms, the shift signals demand for practical, governed automation rather than standalone features.

Our Analysis

• This reinforces demand for embedded workflow automation, not isolated demo tools.
• Vendors that prove productivity gains will win faster in mid-market accounts.
• Governance and control remain buying criteria, not optional extras.
• We see clearer commercial value when AI sits inside finance and ERP systems.

Full Story

MYOB has published a fresh assessment showing that New Zealand and Australian mid-size businesses are moving beyond experimentation and into practical use of embedded AI inside core systems. The company says the biggest productivity gains now come when intelligent tools are built directly into ERP and business workflows, rather than used as standalone assistants.

The article highlights a widening gap between businesses that are simply testing new capabilities and those that have integrated them into day-to-day operations. According to MYOB, firms that embed these tools into essential processes are seeing stronger results across efficiency, decision-making, and task automation.

For New Zealand software buyers and service partners, the message is clear: value is shifting from novelty to operational impact. That is likely to reinforce demand for governed, workflow-based solutions in accounting, finance, and broader enterprise applications, especially where leaders want measurable productivity gains without adding complexity.

References

1. https://www.myob.com/nz/insight/post/the-rise-of-agentic-ai-in-erp-and-what-it-means-for-mid-size-businesses